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The most popular email marketing tool on the planet right now is mailchimp. No good email marketing campaign is complete without a proper set of tools. Making email marketing as specific as possible is going to help you drive better open rates, response rates, and conversions. This article is probably going to get me on the hit lists of many marketing consultants, but I’ll take my chances. You don’t need a consultant to do your marketing for you, if you’ve got time to invest and the inclination to learn. In the past, I’ve discussed a variety of tools for specific areas of digital marketing. For example, this post details the top tools for launching your first content marketing campaign. With a number like this, all small business owners are looking for a competitive edge. If you happen to be one, chances are you’re looking for strategies to get your leg up on the competition. Here are the ways to take your marketing campaign into your own hands. Drip email campaigns are the bread and b...